The admin needs to add Facebook Pixel ID which is used in Track Events. This setting is available in the Third Party API tab under the General Settings module on the admin dashboard.

Steps to Create the Facebook Pixel ID

To create the Facebook Pixel ID, the admin must have a Facebook account. The steps to be followed next are: 

Step 1: Log Into Facebook & Visit Events Manager

The admin must login to their Facebook account and go to the Meta Business Suite homepage. From the navigation menu, click on All Tools to expand the menu.

From here, click on Events Manager.

Step 2: Connect a New Data Source

A new window will open with the Data Sources dashboard. Hover over the Green-plus icon provided on the left side-navigation bar and the menu will expand with the following options. 

Click on the Connect data sources option and a Connect a New Data Source pop-up box will appear, from which the admin must select the Web option and click on the Get Started button to proceed further.

Step 3: Create a Pixel Account

The Create Pixel pop-up box will appear where the admin needs to add the name of the pixel here and then click on the Create Pixel button.

Step 4: Add the Website URL

The Check for a Quick and Easy Partner Integration pop-up box shows up where the admin needs to add the website URL. Add the URL and click on the Tick button. 

This will verify the website with a Green tick. 

Then, click on the Next button.

Step 5: Choose How to Connect the Website

The Choose how to connect your website pop-up menu will appear in which the admin must select Pixel only and click on the Next button. 

The pixel Id will be created after this step. Below the option, the Pixel ID is also displayed. 

Click on the Next button and then close the pop-up form as the ID has been created.

Step 6: Upload the Pixel ID

Go back to the Data Source dashboard which displays the newly added pixel Id. Copy the ID below the added pixel’s name.

Paste this ID on the Admin panel Settings.