Admin must sign in with a gmail account to sign in with Tag Manager. To create head and body scripts the admin must follow the steps provided below: 

1. Visit https://marketingplatform.google.com/about/tag-manager/ and click on the ‘Sign In to Tag Manager’ button provided on the page as shown in figure 3.1. Fig. 3.1: ‘Sign In To Tag Manager’ Page 
2. The admin will be redirected to ‘Tag Manager Dashboard’ as shown in figure 3.2.Fig. 3.2: Tag Manager Dashboard
   The admin must click on the ‘Create Account’ button provided on the ‘Accounts’ section.
3. An ‘Add a New Account’ form will appear in which admin must fill in the required details. As shown in figure 3.3, admin must:
   • Account Name: Enter their account name. 
   • Country: Select the residential country. 
   • ‘Share Data Anonymously with Google and Others’ Check-box: Select this check-box if they wish to share their data with Google and other platforms. 
   • Container Name: Enter the container name. 
   • Target Platform: Select the target platform from provided options.Fig. 3.3: Add a New Account
     After filling all the details, the admin must click on the ‘Create’ button. 
4. The ‘Google Tag Manager Terms of Service Agreement’ page will appear as shown in figure 3.4. Admin can change the default language type front he provided drop-down list. After going through the terms, the admin must select the ‘I Also Accept the Data Processing Terms as Required by GDPR’ check-box and click on ‘Yes’ button provided on the top-right corner of the agreement page. Fig. 3.4: Google Tag Manager Terms of Service Agreement 
5. The ‘Default Workspace’ page will appear as shown in figure 3.5.Fig. 3.5: ‘Workspace’ Page
   Admin must click on the provided on the top-left corner of this page which will redirect them to the ‘All Accounts’ page.Fig. 3.6: ‘All Accounts’ Page
6. Admin must click on the ‘Settings’ icon provided in the ‘Accounts’ section which will redirect them to settings page.Fig. 3.7: ‘Settings’ page 
7. Admin must click on the ‘Install Google Tag Manager’ optio provided in the ‘Container’ section as marked in figure 3.8.Fig. 3.8: Install Google Tag Manager 
8. The ‘Install Google Tag Manager’ page will open that provides both, head and body scripts as shown in figure 3.9.Fig. 3.9: Install Google Tag Manager Page 
9. Admin can copy the scripts by clicking on  icon provided in respective sections.
10. The admin must paste both the scripts in the respective sections provided under ‘Google Tag Manager’ section on the ‘SEO’ tab under ‘General Settings’.Fig. 3.10: Google Tag Manager under SEO Settings (Admin-end)
    Admin must click on the ‘Save Changes’ button to update the changes made in all the sections successfully.